Flourish Health Company — a brand centered around fitness coaching and dietetics.

I served as an Art Director and stylist for a brand photoshoot with Flourish Health Co., where I translated the brand’s identity into a compelling visual narrative. I developed comprehensive moodboards to establish an energetic yet approachable aesthetic. The art deck I concepted, detailed lighting direction, pose references and a desired visual tone. Additionally, I oversaw prop styling to ensure every element aligned with the brand’s aesthetic. Images leveraged across social, digital & print.

 MY ROLE Art Director & Stylist

PHOTOGRAPHER Lydia Smith

COMPANY Art By Ash

Branding | Art Direction