Wild Fable—a Target owned brand that aims to provide bold, vibrant & affordable fashion.

I connected cross-functional teams within the Target Enterprise, including Apparel Design, Trend and Social Management, to expand the creative studio’s capabilities. I led the Wild Fable Design team in this exploration shoot centered around festival outfits & soft leisure.

Images were created in this test to be leveraged across brand social platforms.

MY ROLE Art Director & Stylist

MODELS & DESIGNERS Alina Pham, Neema Mochoge

PHOTOGRAPHER Mary Archambault